your tours or activities company can better understand how its actions affect business performance.

Average ratings across different platformsHigh rankings on platforms like TripAdvisor or Google My Business are achieved at based on the reviews a business gets from customers.youll be able to gather various insights concerning your business.

Some traffic sources will inevitably work better for you than others.you can reduce your investment in less effective channels and direct it toward those that will yield the best ROI.Nine out of ten travelers said they read reviews before choosing an experience.

You can do this by allowing them to accumulate points over time and redeem them after a certain number of tours.A recent study found that 68% of millennial travelers look for reviews no older than three months to gain the freshest perspective.

Imagine that 430 people visit your homepage.

be prudent to allocate more resources toward Instagram-worthy videos and beautiful Facebook photos.Using the example of the tour company offering guided walking tours in Rome.

keyword mapping is the process of allocating or assigning specific keyword clusters to individual pages on your website.This means appearing on different searches and therefore increasing your chances of driving more traffic to your website.

the next step is finding out what topics interest them.Drives organic traffic to your website.